The mark consists of an circle with two red lines, one inside the other separated by white space, that form the outer border of the circle. Each of the two red lines is broken in numerous places. The word "Smokes" is in red and begins and ends with a capital letter "'S". Immediately above the word, a solid red line connects with the first capital "S" and continues over the remaining letters ending just past the last capital "S". Immediately under the word, a solid red line beginning to the left of the first capital 'S' underlines the entire word and connects with the bottom of the last capital "S". The color black represents background and is not claimed as a feature of the mark.