Application software for use in creating, managing and administering online advertisements for others; On-line advertising and marketing services; Dissemination of advertising for others; Dissemination of advertising for others via the internet, online websites, web applications, mobile applications, and mobile app ad inventory; Advertising consulting services in the nature of determining and predicting of consumer and analyzing consumer data; Promoting the goods and services of others by means of offering virtual currency or premium content for use with computer or mobile apps; Providing a website featuring selections of personalized advertisements and promoting the goods and services of others by offering virtual currency or premium content for use with computer or mobile apps in response to interaction with advertisements; Providing a website featuring technology for providing personalized advertisements to users; Providing users with virtual currency or premium content for use with computer or mobile apps as incentive rewards for interacting with advertisements; Providing computer software in the field of advertising for use in the dissemination of advertisements via personal computers, tablet computers, smart phones and mobile computing devices; Providing computer software for use in creating, managing and administering online advertisements for others; Providing on-line computer software in the field of advertising for use in computer-based display advertising management; Providing on-line computer software for use in advertising analytics and analyzing applications performance of others in the field of advertising