Wholesale and retail store and online wholesale and retail store services featuring jewelry, precious and semiprecious stones, precious metals and their alloys, charms, watches and clocks, diamond jewelry, rings, bracelets, earrings, necklaces, pendants, cuff-links, money clips in precious metals or coated therewith, horological and chronometric instruments; bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods via the Internet or telecommunications in the field of general merchandise; on-line advertising on a computer network or the Internet