The mark consists of the words "American Sling" in cursive characters, with the first letter in each word being capitalized, with the dot of the letter "i" in "American" comprising a stylized pheasant taking flight, said pheasant being rendered in profile facing toward the right side of the mark; the word: "COMPANY" in a sans serif type face and all in capital letters being centered directly below the words "American Sling"; an antlered deer, with ears, eyes, throat and a nose band being highlighted in a contrasting color, said deer rendered facing left at a slightly oblique angle toward the viewer and standing on stylized grass, said deer being situated on the right side of the mark with the hump of the letter "n" and the top of the letter "g" in the word "Sling" partially obscuring said deer's lower chest and front legs.