Providing temporary use of online non-downloadable software development tools for use in analyzing, collecting and viewing social media and purchasing behavior data; Providing temporary use of non-downloadable computer software for editing, searching, curating, selecting and moderating social media and purchasing activities for sponsors; Providing temporary use of online non-downloadable middleware for providing an interface between software applications and operating systems; Application service provider featuring application programming interface (API) software for mobile applications and for creating front end applications utilizing data and data analytics; Secure electronic storage services for archiving electronic data in the nature of audience data for rights holders; Providing a web hosting platform for users to access real-time and predictive behavior analytics and measurements; Data mining in the fields of audience monetization and revenue generation