Advertising on the Internet for others; advertising services, namely, online advertising services based on a cost-per-action, cost-per-click, cost-per-view, or cost per one-thousand-advertisement-displays model; advertising services, namely, promoting the brands, goods and services of others; banner advertising; full page advertisement advertising services; native advertising; sponsored search results advertising services; development, operation and administration of digital advertising systems for others, namely, providing advertising space by electronic means and global computer information networks; direct marketing advertising for others; dissemination of advertising for others via the Internet; distribution of advertising materials; Internet advertising services; mediation of advertising; online advertising services; providing an Internet website portal enabling the sale and purchase of advertising in the nature of clicks on, displays, and actions with advertisements disseminated through various types of Internet properties, namely, websites and downloadable applications; providing an Internet website portal enabling the dissemination of advertising through various types of Internet properties, namely, websites and downloadable applications; providing an Internet advertising exchange, namely, operating an on-line marketplace featuring advertising exchange relating to marketing and advertising for buyers and sellers of digital advertising; providing and rental of advertising space on the Internet; provision of advertising space by electronic means and global information networks; advertising services utilizing machine learning or algorithms to separate Internet traffic into quality segments based on the likelihood of conversion and to present such information through graphical controls; advertising services utilizing machine learning or algorithms to increase advertising conversion rates and to present such information through graphical controls; advertising services utilizing machine learning or algorithms to recommend bid rates for online advertising placement and to present such information through graphical controls; advertising services utilizing machine learning or algorithms to adjust bid rates for online advertising placement based on machine learning assessments of the quality of Internet traffic and to present such information through graphical controls; advertising services utilizing machine learning or algorithms to present through graphical controls a score associated with segments of Internet traffic based on the likelihood of conversion