Computer software for accessing information directories that may be downloaded from the global computer network; Computer e-commerce software to allow users to perform electronic business transactions via a global computer network; Downloadable computer software for connecting, operating, and managing networked vendors, companies, individuals and charities in incentive awards programs for issuing, processing and redemption of loyalty points for purchase of goods and services from companies; Downloadable software in the nature of a mobile application for preferences, recommendations, suggestions, reviews and other information for the promotion of goods and services; Downloadable software in the nature of a mobile application for pictures, videos, links and other data related thereto for the purposes of sharing, promoting, and commenting; Downloadable software in the nature of a mobile application for facilitation of social networking and connecting; Downloadable software in the nature of a mobile application for use with computers, portable handheld and mobile devices, and wired and wireless communication devices to facilitate exchanges and posting of information; Downloadable software in the nature of a mobile application for transmitting, accessing, organizing, managing online information and data; Downloadable software in the nature of a mobile application for proving incentive award programs by issuance, processing and redemption of loyalty points for purchase of goods and services from companies; Downloadable software in the nature of a mobile application for news, messages, interests, stories, current events and activities to defined locations or the world; Communications software for connecting computer network users; Computer application software for mobile phones, namely, software for instant and text messaging, blogging, linking and transmitting images via the internet and other communications networks; Computer software for computer system and application development, deployment and management