Computer hardware, software and sensors for collecting, measuring, analyzing, and reporting data and statistics; Computer hardware, software and sensors for collecting, measuring, analyzing, and reporting data and statistics regarding fan and audience enthusiasm, response and participation at venues for sporting events, competitions, concerts, live events, conferences, shows, and other interactive events; Computer software for data analysis and reporting; Software development tools and software development kits (SDK); Computer software to analyze data collected from sensors that measure fan and audience enthusiasm, response and participation at venues for sporting events, competitions, concerts, live events, live performances, conferences, shows, and other interactive events, and to provide reports and statistics re same; Downloadable mobile software application for collecting, measuring, analyzing and reporting data and statistics regarding fan and audience enthusiasm, response and participation at venues for sporting events, competitions, concerts, live events, live performances, conferences, shows, and other interactive events; Downloadable mobile software application that incorporates and uses data and statistics regarding fan and audience enthusiasm, response and participation at venues for sporting events, competitions, concerts, live events, live performances, conferences, shows, and other interactive events

Advertising and marketing consultation services; Advertising and marketing consultation services that use data and statistics regarding audience enthusiasm, response and participation at venues for sporting events, competitions, concerts, live events, live performances, conferences, shows, and other interactive events to design and provide advertising content and media; Providing analysis, statistics and reports regarding fan and audience enthusiasm, response and participation at venues for sporting events, competitions, concerts, live events, live performances, conferences, shows, and other interactive events for use in advertising, marketing and promotional activities; Use of fan and audience related data for designing and creating broadcast, digital and print media, advertisements and advertising content; Use of fan and audience related data and statistics to design, provide and sponsor in-venue advertising and marketing related activities; Use of fan and audience related data and statistics to design, provide and sponsor in-venue fan and audience interactions for research purposes; Business research and surveys; business consultation; Designing and conducting surveys to measure fan and audience enthusiasm, response and participation at venues for sporting events, competitions, concerts, live events, live performances, conferences, shows, and other interactive event

Compilation and analysis of performance related data for athletes and sports teams; Providing information regarding sports, and athlete and team performance and results; Encouraging attendance and involvement in sporting events and competitions by providing an on online portal with information, data and statistics regarding athlete and team performance and results; Provision of information relating to sporting events, competitions, concerts, live events, live performances, conferences, shows, and other interactive events; Use of fan and audience related data and statistics to design, provide and sponsor in-venue fan interactions for entertainment purposes