The mark consists of a partially shaded, light brown and dark brown silhouette of the late Abraham Lincoln Lewis. Behind his silhouette are two light brown and green palm trees and tan and beige sawgrass. The color white is featured in the background of the mark as well as below the silhouette between each of the Adrinkra symbols. Below the silhouette is a dark green sea turtle. Ten Adinkra symbols ranging in color from: red, orange, yellow, gold, light green, green, turquoise, teal, and lavender are drawn along the bottom of the yellow circle encircling the entire mark. The yellow circle features, in black lettering, the words "Historic American Beach" at the top of the circle and "A Family Tradition Since 1935" at the bottom of the circle. The circle is traced by a golden brown color both on the inner part and the outer part of the circle.