The mark consists of the wording "LA FLOR DE CÓRDOBA" in a stylized font in the color white. A stylized design of a waiter carrying a serving tray with a coffee cup appears beneath the wording "LA FLOR DE CÓRDOBA". The design of the waiter is coming out of a design of a coffee cup on which is a stylized design of a clover. The waiter, tray, and coffee cup design is in the colors red and yellow. The wording "DESDE" appears to the left of the waiter in a stylized font in the color white, and the number "1938" appears to the right of the waiter in a stylized font in the color white. The wording "CAFÉ" appears in a stylized font in the color white beneath the waiter, tray, and coffee cup design, a white dot appears to the left of the wording "CAFÉ", and a white dot appears to the right of the wording "CAFÉ". All of the foregoing design and literal elements appear on a red geometric figure with an overall oval shape. A yellow line appears in the red geometric figure, following the shape of the geometric figure. The wording "EL LEGADO DEL BUEN CAFÉ" appears in a stylized font in the color red beneath the foregoing literal and design elements. A red dot appears to the left of the wording "EL LEGADO DEL BUEN CAFÉ", and a red dot appears to the right of the wording "EL LEGADO DEL BUEN CAFÉ". All gray in the drawing represents transparent background space.