Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Administration of a customer loyalty program which provides customer loyalty and incentive schemes and development of concepts therefor; sales promotion, in particular for goods and services of others; promoting the goods and services of others, namely, providing information regarding purchase offers, in particular purchase offers from third parties; sales promotion for third parties; organization of business competitions for advertising purposes; development of customer retention systems, in particular in the field of bonus and rewards programs; marketing services, especially the development and support of customer retention programs to promote customer loyalty to an undertaking; customer retention marketing; business intermediary services relating to the administration of non-cash benefits of customer loyalty schemes and rewards; online information on marketing, bonus, advertising and/or rewards programs; online publications of publicity texts in the field of marketing, marketing research, customer retention programs, namely, bonus and incentive programs, promotional programs; all the aforesaid services in particular in relation to pets and animals; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses

Financial services, namely, providing a virtual currency for use by members of an on-line community via a global computer network; Financial services, namely, providing electronic transfer of a virtual currency for use by members of an on-line community via a global computer network