The mark consists of the words "share stories change lives" in lower case text divided into two lines of text, "share stories" on the top row, and the words "change lives" on the bottom row, the lines of text aligned evenly between the left and right margins; in between the two rows of text is a heart with the bottom point rounded; four parallel horizontal lines of equal thickness appear behind the heart, almost spanning the entire length of the words "share stories" and "change lives", but instead the margins for these lines are decreased approximately half the width of one letter; an additional horizontal line approximately three times the thickness of one of the four lines above is on the bottom, and deviates from a configuration parallel to the above four lines only to follow the contour of the rounded bottom of the heart. The entire mark is on a shaded background which is not claimed as a feature of the mark.