The mark consists of a label with a fanciful image. The image consists of a bearded man in profile, in a suit with a bowtie, with clouds coming out of his head, at the bottom right side of the image. Above the man is, from right to left, and all amongst puffy clouds, three birds in flight, a hot air balloon, a person with very large bird-like wings flying, a person on a platform that contains machinery parts and is topped with the image of part of a corkscrew, a fanciful image of arrows, and finally, a person sitting on a flying bicycle with a propeller at the front of the bicycle and one at the top of the bicycle. The word "LEFTIE" is in large stylized bold letters on top of the bearded man, and the words "WINE CO." stylized, bold, and in smaller front appear below the "I" and "E" of "LEFTIE". Underneath "WINE CO." appears a stylized compass.