Collection and analysis of quality metric data of email marketing efficacy for business purposes; marketing services in the nature of providing optimization services for marketing campaigns that are conducted via electronic mail; marketing services in the nature of tracking and reporting online marketing activities and marketing campaigns for third parties; marketing analysis services, namely, providing a metric which analyzes email marketing efficacy; business information services; data marketing services, namely, providing statistical reports and marketing data evaluation; marketing analysis services, namely, providing predictive modeling services to facilitate customer and subscriber risk assessment; providing business information in the fields of modeling, scoring, and analytics, marketing and solicitation, customer management, data forecasting and analysis