Online retail and wholesale store services featuring a full line of consumer goods, namely, purses, wallets, keychains, bags, hair extensions, hair wigs, hair tools, curling irons, flat irons, haircare products, lotions, gels, creams, treatments, haircare, shampoo, conditioner, nail care, tools, files, buffers, nail polish, lacquer, gel, nail decals, stickers, skincare, oils, lotions, gels, creams or treatments, sun care, oils, tanning lotions, gels or creams, SPF products, baby products, oils, lotions, powders creams and gels, sheet masks, essential oils, oil diffusers, face masks, nutritional supplements, health and beauty products, cleansers, moisturizer scrubs, fine jewelry, costume jewelry, fragrances, candles, yoga apparel, yoga, athletic equipment, color cosmetics, makeup brushes; providing an online searchable computer database in the field of consumer merchandise; and dissemination of advertising for others via an on-line electronic communications network