The mark consists of a blue circular border encompassing a thinner concentric blue circular border inside of which is a third concentric blue border, creating white rings between the concentric borders; in the white ring between the two innermost concentric borders is the literal element "THE ECONOMIC" in blue, two small red circles appear on the left and right towards the middle of the ring, and the literal element "WAY OF THINKING" in blue appears at the bottom of the ring. Inside of the innermost concentric border is a purple circle containing the figure of a boy drawn in blue outline standing with both arms and index fingers pointing to his head. The boy figure has red hair, blue glasses and pupils, a red nose, peach skin and wearing a purple shirt. On the boy's chest is a circular button, outlined in blue, with a white circular interior and with a red apple design containing the literal element "FTE" in white lettering.