The mark consists of a large red circle, around a smaller red circle. In between the two circles are the words "ORIGINAL ITALIAN ICE CO." in white letters. Inside the smaller red circle is a black and white image of four skyscapers with streaks of sun reflecting off them, also in white. Across the middle of the entire smaller, inner red circle, and expanding partially into the space between the two circles, is the word "BROOKLYN" in green outlined in black. Below and completely outside of the two circles are the words, "WHERE HOT PEOPLE COME TO CHILL". The word "HOT" is all in red letters, the word "CHILL" is all in green letters, the rest of the words are in white lettering.