The mark consists of five animal caricatures outlined in black with the first one on the left in blue and white with white and black eyes, and a zipper design across the middle in white, to the right, a second animal caricature in white with purple horizontal stripes and purple top, black and white eyes, and a zipper design across the middle in white, next to its right, a third animal caricature in orange with yellow triangles in the bottom edge, black and white eyes, and a white zipper design across the middle, and to its right, a fourth animal caricature in yellow with pink dots, black and white eyes, and a white zipper design across the middle, and to its right, a green animal caricature with black bow tie, black and white eyes, and a white zipper design across the middle. The stylized wording "HEY5!" appears below the design in black and white.