Augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of gaming; Augmented reality software for games; Children's educational software; Computer software and firmware for playing games of chance on any computerized platform, including dedicated gaming consoles, video based slot machines, reel based slot machines, and video lottery terminals; Computer software for communicating with users of hand-held computers; Computer software for organizing and viewing digital images and photographs; Computer e-commerce software to allow users to perform electronic business transactions via a global computer network; Computer game software; Computer game software downloadable from a global computer network; Computer game software focusing on achieving a set of goals, positions, ownership, and credentials, and professional and social status, and good fortune necessary to succeed professionally and personally, and not referring either to a group of software for use in commerce or to a group of offices; Computer game software for personal computers and home video game consoles; Computer game software for use on mobile and cellular phones; Computer gaming software for recreational game playing purposes; Downloadable software in the nature of a mobile application for gaming; Educational software featuring instruction in the field of the environment, geography, physics, math, language, science, sports and fitness; Electronic game software; Electronic game software for cellular telephones; Electronic game software for handheld electronic devices; Electronic game software for wireless devices; Game software; Games that accept virtual or monetary wagers sold as a feature of game software