The mark consists of the following: the wording "Sleeping Bear Farms" with dots in between the words appearing atop the semicircle with the letters "S", "B" and "F" in black and the rest of the wording in black and yellow stippling outlined in black; inside the semicircle is an image of a mother bear and two cubs in yellow on a sand dune in the colors of yellow, black, and brown. Behind the bears is a black sky with white stars and what appears to be a light streak in white and yellow with white grass behind the bear. Inside the border of the semicircle is a geometric design in yellow, black and white. Below the semicircle is the wording "HONEY" in yellow and black.