Software as a service (SAAS) services featuring software for use in delivering data analytics services for data posted in social media by automatically collecting data from over thirty one million websites and social media sites, scoring and tracking author's sentiment in any language, record author's gender and marriage status, visualize analytic results through data geospatial visualization, provide influencer analytics for key author analysis, geographic analysis for regional uniqueness and social-economic-political insights, behavioral analytics to identify users, detractors, influencers and recommenders or exceeds preset parameters, volume and intensity tracking over time, and the content is utilized by governments, organization and businesses to determent what people are really saying about your organization in social media with ease and precision