The mark consists of white dog with black eyes, black nose and black mouth, wrapped in soft red with dark blue outline, then yellow and then white above; there is dark blue underneath the dog and light blue under the dark blue; the wording "BUDDY'S" appears in yellow over the dark blue background, with the apostrophe being a white cross with a yellow heart inside; the wording "BLANKETS" appears below "BUDDY'S" in white and over the dark blue background; the design appears over the dark blue in the shape of a half circle and the outline of the wording below it.