Providing direct marketing products and services for advertisers and marketers; compiling and analyzing consumer generated marketing data; providing a database featuring marketing data relating to consumer spending, behavior and interests for use in performing predictive marketing analysis, creating marketing audiences, providing email marketing audiences, executing marketing programs, provide on-line advertising offerings, optimizing marketing for others, measuring marketing performance and generating marketing reports; promoting the goods and services of others by providing targeted content to consumers based on information relating to the individual consumer; tracking and reporting of online marketing activities and consumer engagement in order to provide direct marketing products and services to others