The mark consists of Brown and black cracked paper background with letters in font CM Old Western Shadow outlined in black Edisons arched on top of design, and outlined black letters in font CM Old Western Shadow spelling Balm arched lower part of design, solid red letters in font Fredrika the great spelling Magnificent and Tattoo arched around center of design, a red cross in center of design, green sprig of rosemary on top of cross, gold tattoo machine on top of sprig and cross, two white and tan bees, a circular brown stamp with number 100 and a percent symbol Natural, and number 100 and a percent symbol Organic located bottom right of design, solid black letters spelling Made In America at bottom of design.