brand concept and brand development services for the goods and services of others; advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through all communication means; advertising, marketing, and promoting the goods and services of others via experiential marketing programs, product sampling promotions, guerrilla marketing, grassroots marketing, in-store demonstrations, mall promotions, restaurant promotions, bar promotions, nightclub promotions, college and university promotions, trade show marketing, mobile marketing tours, character appearances, fairs and festivals, sports events, spring break promotions, publicity stunts and product launches; arranging, staffing and conducting marketing promotional events for others; event planning and management for marketing, branding, promoting or advertising the goods and services of others; market research services; marketing consulting, namely, design and development of marketing campaigns for others; public relations consultancy