The mark consists of the stylized caricature of a man featuring black hair and a black mustache, white eyes with black pupils, tan skin, a pink tongue, and white teeth. The man is wearing a brown hat and a green shirt. The caricature is set inside a circle shape colored in yellow with two green symmetric stylized images of plant leaves placed in the left and right hand interior of the ring, where the hat and head of the caricature is superimposed on top of the ring. The circle has a three-colored outside border, colored green, followed by white, followed by red. The circle has an inner border colored red. The words "TIO PACO" are written in a white stylized font in all uppercase letters set atop a red stylized ribbon running horizontally across the lower part of the ring, below which lies the word "FOODS" in a red stylized font placed within the bottom part of the ring, with the two literal elements together forming the combined phrase "TIO PACO FOODS". The white background behind the caricature is not a feature of the mark.