Entertainment services, namely, arranging and conducting on-line competitions and contests in the field of health, fitness, weight loss, social dieting, nutrition, exercise, lifestyle changes, skills acquisition, motivation, increasing of willpower, performance enhancement, goal setting, and self-improvement; Entertainment services, namely, contest and incentive award programs designed to reward program participants, namely, individuals, employees, and organization members, who exercise, make healthy eating choices, and engage in other health-promoting activities, namely, setting and achieving goals and developing skills and habits that promote physical health, personal fitness, weight loss, healthy nutrition, and exercise, enacting healthy lifestyle changes, fitness skills acquisition, personal fitness motivation, increasing of personal willpower, and improving and enhancing one's physical self and performance; Providing an online computer game in the fields of health, fitness, weight loss, social dieting, nutrition, exercise, lifestyle changes, skills acquisition, motivation, increasing of willpower, performance enhancement, goal setting, and self-improvement