The mark consists of the term "CHEETAH" which appears in a stylized orange and black capitalized font, with said term appearing centered immediately above the term "ENCOUNTER" shown in a stylized tan and black capitalized font, with such elements appearing superimposed on a white rectangle which is outlined in black and is centered directly underneath a semi-circular design depicting a black silhouette of a leaping cheetah therein, with said leaping cheetah appearing superimposed over a yellow and orange background having stylized green grass designs appear at bottom of said semicircular design, with said semicircular design being encircled by stylized black, brown, orange and white border design featuring orange and white and brown and white triangular designs therein.