The mark consists of a two part label. The top label has a black colored U-shaped form, outlined by a pattern of alternating brown and white triangles and an orange line surrounding it, on which appears the white colored stylized words "CERVEZA MINERVA" above a horizontal single white wheat stalk, with a grey square-shaped design made of grey squares and circles on each of its sides. The bottom label has a black colored round shape, outlined by a pattern of alternating orange and black triangles and an orange line surrounding it, on which appears a black colored traditional Mexican skull with a white outline, stylized with triangular shapes each with a white and orange outline, and orange dots on its forehead, with a pattern made of circular shapes with a white and orange outline resembling eyes on the center of the skull, two white colored shapes resembling tears as a nose, rectangular shapes with a white and orange outline and orange lines on its mouth, and white triangular shapes on the chin. The traditional Mexican skull is surrounded on the left and right by grey colored square-shaped designs composed of squares and circles. The white colored, stylized word "CORA" is below the skull, with two orange colored square and circle designs on each side. The white colored, stylized phrase "SPECIAL BEER" appears on the lower left side.