Business administration of consumer loyalty programs, namely, providing a brand loyalty and incentive rewards program for businesses that are accessible through a software platform as a service; Business administration of consumer loyalty program, namely, driving repeat frequency of program member visits, diversification and increase of member spend at brands' retail locations that are accessible through provision of an omni-channel loyalty platform; Business administration of consumer loyalty program, namely, providing insights into customer preferences, buying choices, customer reach and shopper spend

Computer services, namely, providing temporary use of on-line non-downloadable software featuring a brand loyalty service and an incentive rewards program and providing a temporary use of non-downloadable cloud-based software platform as a service for engaging, obtaining and retaining customers; Computer services, namely, providing temporary use of non-downloadable cloud-based software platform for improving customer outcomes, increasing revenue opportunities and gaining competitive advantage by connecting businesses and their customers to and through social media networks; Application Service Provider (ASP) featuring a software platform as a service for brand recognition and loyalty rewards, location-based discounts and incentives, and integration to social media sites for merchant interaction with their customers; Providing a website featuring temporary use of non-downloadable software and a cloud-based software platform used for customer acquisition and brand recognition