Providing employers, employee organizations and insurance companies, directly or through affiliates, personnel recruitment services in the nature of dental and health provider recruitment facilitation services, in connection with their development and implementation of dental, vision, health and prescription discount and insurance benefit plans; Providing employers, employee organizations and insurance companies, directly or through affiliates, business administration services in the field of quality control, and provided in connection with their development and implementation of dental, vision, health and prescription discount and insurance benefit plans; Providing employers, employee organizations and insurance companies, directly or through affiliates, medical, dental, vision and health provider claims management services in the nature of receiving, data entering, and re-pricing of transactions that are originated by physicians, hospitals, and ancillary dental and health care providers, all provided in connection with their development and implementation of dental, vision, health and prescription discount and insurance benefit plans; Providing employers, employee organizations and insurance companies, directly or through affiliates, insurance claim auditing services, in connection with their development and implementation of dental, vision, health and prescription discount and insurance benefit plans; providing dental and health providers with marketing services related to branded dental, vision, health and prescription discount and insurance coverage benefit plans provided by employers, employee organizations and insurance companies; providing dental and health providers with branded business management services; marketing services related to branded dental, vision, health and prescription discount and insurance coverage benefit plans provided by employers, employee organizations and insurance companies and related to their sale, directly or through affiliates, to groups and individuals; business management services related to managing branded dental, vision, health and prescription discount and insurance products for their sale, directly or through affiliates, to groups and individuals; Providing consulting, advisory and technical consultation services related to administration of a program for enabling participants to obtain discounts on services, all in the field of dental, vision, health and prescription discount benefit plans, and related to providing employers, employee organizations and insurance companies, directly or through affiliates, branded plan design and administration in connection with their development and implementation of dental, vision, health and prescription discount and insurance benefit plans

Providing consulting, advisory and technical consultation services in the field of dental, vision, health and prescription insurance benefit plans, related to providing employers, employee organizations and insurance companies, directly or through affiliates, branded plan design and administration in connection with their development and implementation of dental, vision, health and prescription discount and insurance benefit plans; insurance underwriting services in the nature of developing and underwriting branded dental, vision, health and prescription discount and insurance products for their sale, directly or through affiliates, to groups and individuals; providing insurance brokerage services, directly or through affiliates, to employers, employee organizations, groups and individuals

Publishing services, namely, publication of branded provider directories

Developing and managing branded software platforms featuring online content for facilitating the implementation of all types of dental, vision, health and prescription discount and insurance benefit plans, the interaction among participants and providers in any such plans and the support and education of such participants and providers on matters pertinent to their participation in or provision of health services under such plans