Franchise services, namely, offering business management assistance in the establishment and operation of in-home senior care; Franchising, namely, consultation and assistance in business management, organization and promotion; Franchising, namely, offering business management assistance in the establishment and/or operation of in-home senior care; Administration of the business affairs of franchises; Advice in the running of establishments as franchises; Assistance in franchised commercial business management; Assistance in business management and product commercialization, within the framework of a franchise contract; Business management advisory services relating to franchising; Services rendered by a franchisor, namely, assistance in the running or management of industrial or commercial enterprises