The mark consists of a blue square that contains within it two, thin, white semi-circles, one curved downward and one curved upward, that form the overall shape of a circle with two breaks. The stylized and stacked gold wording "GOLD OF NAPLES" is in between the semi-circles, with "NAPLES" being larger and positioned below "GOLD OF". Underneath this wording, and partially superimposed on top of, and extending beneath, the bottom semi-circle, is the stylized gold and brown design of a rolled, paper cone. Underneath all of these design and literal elements is the smaller white wording "STREET FOOD & CAFE". The white appearing outside of the blue square design represents background and is not claimed as a feature of the mark.