The mark consists of the stylized words "SUPER CEMITAS" in black letters outlined in white and centered above the stylized words "LA FORTALEZA" in black letters shadowed in gray, outlined with white, and with a purple outer border, which wording serves as the foreground for background graphics consisting of three block diagonal stripes in green, yellow and pink, three mariachi style musicians with beige, tan, and light brown skin outlined in black, with black detailing of facial features, and dark brown hair, all dressed in white outfits with black trim and beige detailing, with the top right musician and bottom musician wearing brown sandals with black trim, and the top right musician having a dark brown mustache. The musicians all wear sombreros with the colors ivory, beige, gold, and brown, and a colorful shoulder cloth in the colors green, blue, red, and yellow, with each color separated by horizontal black lines, and with the cloths of the right and bottom musicians having white fringe with black outlining. The top left musician plays a gold saxophone with black outlining. The top right musician, with black and white eyes and a red tongue, plays a drum in shades of the colors ivory, beige, tan, orange, and brown, and holds a black drum stick with an oval top in shades of the colors orange and brown. The bottom musician plays a trumpet in shades of gold and brown with black outlining. On the bottom right of the mark is a child with a tan face, black hair, black eyes, and a red nose and mouth, dressed in a colorful dress with colors blue, white, pink, light blue, and green, and having two braids with two ribbons each with the colors green and lavender. The child is sitting on a brown donkey dressed in a colorful cloth in the colors green, red, yellow, and orange and a beige and tan sombrero, with yellow, green, and red detailing. Both the cloth over the donkey and the donkey's sombrero have yellow, green, and red beads hanging from black strings. All of the foregoing appears on a white background, with most of the bottom design features of the mark outlined in various thick gray bars.