The mark consists of the following: a light blue oval with a pale blue border showing the picture of a brown bulldog with white and black eyes, black nose, white teeth, and black lines around the face, wearing a black tuxedo, beige shirt and red bow tie, and holding a glass of beer that is black with beige foam dripping down the glass. The large stylized wording "BULLY!" in black letters that are outlined in beige is above the oval and slightly behind the dog's head, and the large stylized wording "PORTER" in black letters that are outlined in beige slightly overlaps the bottom of the oval and depiction of the dog. Around the oval and the letters is a rectangle featuring dark blue polka dots against an aqua background.