Augmented reality software for use in mobile devices for integrating electronic data with real-world environments for the purpose of entertainment and education, namely, for connecting historical information, scientific information, personal stories, and similar events to specific places on Earth, so that users can explore the world and learn about persons, events, and things associated with specific places; Augmented reality software for use in mobile devices for integrating electronic data with real-world environments for the purpose of enabling user organizations to post information about themselves at particular notable locations, specifically, information about these organizations that is historical, descriptive of current status, or a means of sharing offerings, namely special deals or reduced pricing on specific goods, with clients or members; Augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of entertainment in the nature of virtual treasure hunts, namely, downloadable computer application software for mobile phones allowing users to photograph an object and share its geo-location and interact with other users through posting reviews and comments to social networks, social gaming and GPS-based treasure hunting games with virtual prizes and coupons