The mark consists of the image of a dog with a dark brown collar sitting on its hind legs on a platform and licking its face. The dog has a pink tongue sticking out to its right, with a brown nose, white teeth and black eyes Near the dog's front legs is a brown and white beer mug tipped over spilling some liquid on to the platform. The platform is light brown in color and the dog's coat is golden yellow and white in color. A golden yellow ribbon wraps around the platform. At the center of the ribbon is the word "CHIHUAHUA" in black stylized uppercase letters. Underneath the ribbon is the word "BEER" in smaller black upper case letters. The word "BEER" is flanked by two black horizontal lines.