The mark consists of a large orange "SLD" in capital block-style letters with black shading, where the "S" is its own letter and the "L" and the "D" are superimposed with splits to indicate the two letters; above the "SLD" is a man and a woman silhouette in light blue with a thin light blue semi-circular border and a dark blue half circle background behind the figures; above the "SLD" and the silhouettes is a thin orange semi-circular bar forming the upper border of the mark with pointed accent bars extending both horizontal directions and black shading; below the thin orange semi-circle and the orange "SLD" is the word "SCANDINAVIAN" in light blue font; and below the word "SCANDINAVIAN", the words "LIFESTYLE DIET" with pointed accent lines extending horizontally on both sides in orange font.