The mark consists of the word "ARSENIO'S" in cursive in red with a red hat above the letter "I"; the word "ARSENIO'S" is directly above a man with light brown skin and a black beard and mustache wearing a red shirt and a yellow and red hat; the man is holding up a grey plate with a single yellow taco in one hand, and a grey cup with a yellow straw on the other hand; the taco's contents are red, green and yellow, held in a yellow taco shell; all the elements in the mark are outlined in black.