The mark consists of a tan colored poster having a cartoon character face in the center. Above the cartoon is the word "WANTED" in capitol letters where the "W" and "D" are larger font and all letters have black and white shading inside their block design. Below the cartoon is the word "GILSPICANTE" all capitalize and in black block letters. Below "GILSPICANTE" is the phrase "HOW PICANTE SHOULD TASTE!" Below "WANTED" and "GILSPICANTE" is an double arrow design in black. On the bottom center of the poster is a scroll design in black. The cartoon consist of a smiling male face having peach color skin tone, black mustache, white teeth, red lips, brown eyes, dark brown hair and eyebrows, peach colored ears outlined in black with white smoke blowing from the ears. Above the eyebrows is a cutoff sombrero hat having red lace, a green ribbon and a red chili pepper in the center. The cartoon section contains a blue color background. On the corners of the cartoon section of the poster are sunburst designs in black.