The mark consists of a cartoon image of a humpback whale blowing light blue bubbles. The cartoon humpback whale is gray with a black and light gray outline and a light blue underside with black stripes. The mouth, eye brow and blow hole are also black. The whale has an eye that is outlined in black, the center is black with a white reflective section, around the black and white center is blue, and around the blue section is white. Above the whale and in front of the bubbles is the wording "WHALES" in artistic, blue lettering where the first letter is capitalized. Below the whale is the wording "MAKE ME HAPPY!" in artistic, blue lettering where the letters increase in size going from the left to the center and decrease in size going from the center to the right and the wording "HAPPY" is in all uppercase lettering. At the bottom of the mark is the wording "MAUI, HAWAI'I" in small light blue lettering where the first letters are capitalized. The white in the background is not a claimed feature of the mark.