The mark consists of the word "THE", in black, in the white circle with a yellow outline, above the word "NEW", in black, in the smaller inner yellow circle, above the word "AUTO", in yellow, in the red and black quadrilateral across the circles with the left and right portions that extend beyond the larger white and yellow circle being outlined with a solid yellow line that connects to the outline of the larger white and yellow circle, and the words "TOY STORE" in the lower part of the bigger white and yellow circle.