The mark consists of ARENA BOGOTÁ in black and gray, respectively, below an image comprised of a series of swooshes generally shaped like the number 7, the swooshes getting progressively smaller from left to right with the end of the generally horizontal portion of the 7 touching the generally vertical portion of an adjacent 7 approximately a third of the way down from the top, the swooshes transitioning from a dark red, to orange red, to yellow orange to yellow as they progress from left to right, and overlying a light gray field formed of a pattern of generally acutely triangular shapes separated by white borders.