The mark consists of the stylized yellow wording "CHIPILETA" outlined in dark blue, medium blue, light blue and white, with the dots over the letters "I" in orange with white outline, above a caricature of a chipmunk in dark orange, medium orange and yellow, with white and green eyes, with white gloves, yellow socks, medium blue and white shoes, red mouth, and white teeth, outlined in black, holding a lollipop in dark orange, medium orange and yellow, with a medium blue stick outlined in black, with dark orange dots over the face of the lollipop and falling away, all superimposed over a large circle outlined in green and medium blue, all within a larger background medium orange rectangle. The gray interior circle represents transparent area and does not form part of the mark.