The mark consists of two solid concentric semi-circles with numerous small angles between the semi-circles pointing to the right, four ornate leaf-like designs emanating from the outer semi-circle, five straight line patterns situated between the leaf-like designs, with broken concentric semi-circles inside the inner solid concentric semi-circle and behind the leaf-like designs and straight line patterns and four small figures resembling ears of grain situated toward the outer most broken semi-circles. The words "Harina de" are inscribed in stylized script along the outermost broken semi-circle, and the word "Vida" is inscribed in larger stylized script on a banner at the bottom of the design. The entire mark is in the color gold.