The mark consists of the word "ALLOY'S" in lower case, stylized lettering that is red and outlined in white and black. A light golden brown cookie is underneath the word and is being dipped in white milk, which appears to be splashing. The above-described image and wording appears on a yellow background that has a faint geometrical imprint comprised of variably sized circles in a repeating pattern, where the background graduates in color from faint white circles on a yellow background at the bottom of the image to orange circles on a yellow background and yellow circles on an orange background at the top of the image, above the word "ALLOY'S". All other instances of white indicate transparent areas and are not part of the mark.