The mark consists of primarily a rectangular label with a rounded top and rectangular but smaller bottom with the stylized word "MOUNTAIRE" prominently displayed in the middle; the word "PREMIUM" is in smaller letters arched along the top of the label with black curved lines about and below the wording and a small black square at both ends; the words "Young Chicken" are in smaller stylized letters along the bottom of the label; the background of the label is in gold, the lettering is white, and the label is outlined in black; above the label is the wording "FAMILY OWNED & OPERATED SINCE 1914" in gold with a black square at each end and a black curved line over the top; a ribbon label is underneath the first label, with the words "GOLD LABEL" in white centered in it with a black wavy line on both ends of the wording; the ribbon label is gold and outlined in black, and 5 black stars are at the bottom of the design.