The mark consists of the logo consists of a wolf's head, neck, and shoulders . The Wolf has a pointed raised ear, showing its teeth. Its mouth consists of the letter "S" which makes the top, the bottom of the jaw, and completes the chin. Also the letter, "L" can be found in the back row of the teeth. The wolf has a diamond shaped eye, above the eye the brow is comprised of two lines joined making a chevron. The wolf's ear consists of two open chevrons within one another. The wolf's nose consists of two diamond embedded within another larger triangle. This completes the image of the Wolf turning in a profile view within a circle. Below the circle, the brand name, "SoLobo" can be seen in between two half horizontal lines. The upper line has half of an arrow point, pointing up at a 45 degree angle above the letter "S" in the name of the brand, while the lower line has half of an arrow point, pointing down at a 45 degree angle below the 3rd, "O" in the logo.