Customer loyalty services and customer club services, for commercial, promotional, and/or advertising purposes; Arranging and conducting incentive reward programs to promote the sale of restaurant services; Business administration of consumer loyalty programs; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Administration of a program for enabling participants to obtain discounts on products and services; Promoting goods and services of others by means of a point accumulation program with points used for discounts on future purchases of those goods and services