The mark consists of a stylized one hundred dollar bill, with a stylized portrait of Benjamin Franklin centered in the middle inside an oval with a decorative border, at the bottom of which is a banner with the stylized wording "FRANKLIN". The stylized number "100" is in the top left, top right, and bottom left corners. To the left of the portrait is, from the top, the stylized wording "FROM THE C NOTE 100 RESERVE", the stylized wording "ALC. 50% BY VOL./100 PROOF" directly below it, and the stylized wording "750 ML" directly below that. Below the wording are two concentric circles, with the stylized wording "C NOTE" curved inside the top of the outer circle and the stylized wording "RESERVE" curved inside the bottom of the outer circle, and a stylized "N" inside the inner circle. The stylized wording "DISTILLED FROM GRAINS" is directly below the circles. To the right of the portrait is, from top to bottom, the stylized wording "THE", the stylized wording "UNITED CNOTE", the stylized wording "OF AMERICA", the stylized wording "C NOTE", the stylized wording "VODKA", and the stylized number "100" to the bottom right of that. The stylized wording "AMERICAN MADE" is to the left of the number "100", and the stylized wording "C NOTE" is directly below "AMERICAN MADE". In the bottom right corner of the bill is the stylized wording "KEEP IT ONE HUNDRED". The bill is surrounded by a decorative border.